Masterclass: Intro To Branding

Masterclass: Intro To Branding

5.00 45.00

This is "branding for the rest of us"!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral.  Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

  • Learn how to connect deeply with your audience
  • Understand why consistency and alignment are vital
  • See how "companies do not create their brand; their audience creates the brand"
  • Get explanations as to where confusion about branding likely stems from
  • Learn the top four sources of brand misalignment
  • and so much more!

Presented by Everett Bowes, a best-selling Instructor, this 45-minute course is densely packed with insight and information.

Each lesson is downloadable, and shot with great lighting, audio, text reinforcements, and captions, so it's perfect for native English-speakers as well as ESL students.

Don't get left behind! 

Do you have a five-sided definition of what a brand is? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us as we unpack what it means to "Walk Like A Brand!" 

Course requirements:

  • No software or creative applications are needed.

What am I going to get from this course?

  • Understand the common misconceptions about what a brand is.
  • You will have crystal clarity regarding what a brand is.
  • You will be able to evaluate other company's branding efforts.
  • You will have a framework to start building your own brand.
  • You will understand the need to connect, differentiate, and focus on creating brand experiences.
  • You will understand that branding is more "in the mind" and less "with the eye".

This class is perfect for:

  • Business owners
  • Product developers
  • Product managers
  • Personal brand builders
  • CMO's
  • Marketing Director's
  • Affiliate marketers
  • Direct sellers
  • Entrepreneurs
  • Business coaches
  • COO's
  • Startups
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Unlock The Power Of Your Brand!