Brand boldly. Create confidently. Connect deeply.
 

WelcomeTo the Brand Identity Checkup!

 
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Let's Begin!

Please register to start your Brand Identity Checkup.

 
 
 

BRAND CAR

If your brand was a car what car would it be? (What is the make, model, color, year, and any additional details?)

 
 
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BRAND EMBLEM

What is the meaning behind your brand’s logo?

 
 
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BRAND CAR

If your brand was a car what car would it be? (What is the make, model, color, year, and any additional details?)

 
 
 
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BRAND INTERSECTION

Walgreens is "located at the corner of Happy and Healthy". What is the "intersection" where your brand is located?

 

Need more insight?

 
Brand Documentary

BRAND DOCUMENTARY

Who would voice a documentary about your brand if we could have anyone in the world do it? (Your answer can include anyone in the past or present; a real or fictitious person.)

 
 
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BRAND PROMISE

What problem (or problems) does your brand solve for your customers?

 
 
 
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BRAND ANIMAL

If your brand was an animal (real or fictitious) what would it be?

 

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BRAND DOCUMENTARY

Who would voice a documentary about your brand if we could have anyone in the world do it? (This and be any person or character; real or fictitious, past or present.)

 

Need more insight?

 
 
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BRAND PERSONALITY

If your brand was a person (real or fictitious) who would it be?  (This can be any person or character; past or present.)

 

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BRAND ATTRIBUTES

What keywords best describe how you want your audience to perceive your brand?

 

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BRAND CHOICE

Why do your customers choose your brand over competing options?

 

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BRAND CHANNEL

If your brand could run a commercial on ONE CHANNEL what ONE CHANNEL would you choose?

 

Need more insight?

 
 
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BRAND DIFFERENTIATORS

What three traits separate your brand from your competition, and why?

 
 

When brands compete, "experience" wins.