• The social platforms feel they are experts in knowing what you actually want to see
  • we don’t see everything that is posted by the people we follow….
  • on Facebook the algorithm shows you what the public has deemed popular
  • on Instagram the algorithm shows you what YOU interact with most often
  • the better your content, the better your reach
  • if you focus on products/objects I believe statistics show the platforms will serve it less (so you have to pay for it)
  • the platforms know when you’re posting products versus people…. and they know people posts are a much better user experience (have to pay to get product posts out there)
  • the more YOU engage with others, the better your reach