Brand boldly. Create confidently. Connect deeply.
 
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Brand Discovery Workshop

The Brand Discovery Workshop is an interactive team exercise tailored individually to each of our clients.

Our well-tested discovery process helps you see your brand's strengths and weaknesses with complete clarity. Additionally, opportunities to strengthen your brand position leap out as the workshop progresses.

 

The purpose of Discovery is to identify the following: 

 

Your Brand Personality

  • Brand identity

  • Brand voice

  • Brand style

  • Brand values

  • Brand behavior 

You Brand Experience

  • The human-centric attributes of your brand
  • The emotional resonance of your brand

  • Channel consistency and alignment

You Brand Relevance

  • Identify your target audience
  • Define your target’s personality
  • Outline areas of relatability 
  • Identify your Target’s problems, emotions, needs

You Brand Separation

  • Competitive landscape Identification

  • Brand position

  • Differentiation sources 

You Brand Offer

  • Develop your brand offer as a solution to a problem
  • Define the emotions your brand offer resolves

Your Brand Narrative

  • Develop your communications framework
  • Define your brand story
  • Develop your pitch
 
 
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