The Simplest Explanation of Branding!
Defining A Brand
In my Intro To Branding class I define a brand using the word "BRAND" as a memory device.
What is a B.R.A.N.D.?
- a Behavior
- a Reputation
- an Accumulation
- a Narrative
- and a Device
The Simplest Definition of Branding
This video is an "object lesson" in the Intro To Branding course. It breaks down the purpose of branding into a simple, easy-to-understand concept.
The key to branding is
- Define "who" you are
- Be more of it
Now, let's see what Thomas the Train can teach us about branding.