The Simplest Explanation of Branding!

Defining A Brand

In my Intro To Branding class I define a brand using the word "BRAND" as a memory device.

What is a B.R.A.N.D.?

  • a Behavior
  • a Reputation
  • an Accumulation
  • a Narrative
  • and a Device

For a deeper understanding of this check out the course on Skillshare or here's where you can take the course for $5 on Udemy.

The Simplest Definition of Branding

This video is an "object lesson" in the Intro To Branding course. It breaks down the purpose of branding into a simple, easy-to-understand concept.

The key to branding is

  1. Define "who" you are
  2. Be more of it

Now, let's see what Thomas the Train can teach us about branding.


Everett BowesComment