Connect Discover Share- And Its Impact On Your Engagement

With so much uncertainty surrounding shadow bans, hashtags, and engagement drops on Instagram let's take a 30,000 foot view of what's going on, and what this means going forward.

Factors that impact Reach:

In our opinion, each of these factors signal to Instagram that your account is intended for business, and not a "regular account" (and therefore subject to a limited Reach per post):

  • Relatively few posts in light of a high number of Followers
  • High number of Followers in light of number of people you are following back
  • High concentration of hashtag usage (per post and overall)
  • More "object posts" in comparison to "people posts"